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An Update on Pharma Sales Reps: The Sitcom

Here at Drug Channels, we try to keep you informed about important industry news. That's why, in May, I told you about Pharma Sales Reps: The Sitcom, an ABC show called Work It. As far as I know, it's the very first TV comedy about two men who dress as women to land jobs as pharmaceutical sales reps. (Yes, really. That's the show's premise.)Well, the first episode just aired. The good news? It won't last long based on the reviews:

• Hollywood Reporter: "Awful and Embarrassing for ABC"
• Entertainment Weekly: "So bad, you felt a little sorry for it"
• TV Guide: "insulting to anyone of any gender with half a brain and a lick of taste"

The bad news? The show wasted no time in portraying an ignorant, outdated, and (worst of all) unfunny view of the pharma industry.The video clip below shows a "sales call" by one of the main characters. Go ahead, waste 2 minutes of your life and see what Hollywood thinks about the pharma industry. Perhaps it will cure your paraskevidekatriaphobia.Read more »Copyright © 2006-2012 Pembroke Consulting, Inc. and Copyright © 2006-2012 Drug Channels. This Feed is for personal non-commercial use only. read more..

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